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Once dye testing shows that the dyes are stable we wash the rug in our 20ft 'rug pit' using cold water and mild ph shampoos. Mild agitation is sometimes needed using specialist machines with soft brushes. This system of washing is the safest and most effective way to clean the rug as it doesn't rely on using hot water or steam, in line with woolsafe guidelines, or indeed any harsh alkaline chemicals. Full water immersion also means the rug is cleaned all the way through to the backing and the fringes are thoroughly soaked. We do not just give the rug a surface clean using extraction machines designed for wall-to-wall carpet care.