The Persian Rug Cleaning Company

Nick & Dasos Gonnella, Directors

Proud members of:

Rug Cleaning in Hampstead, Highgate & Golders Green

We've been rug cleaners for residents in Hampstead, Golders Green & Highgate since 2003 when we first started cleaning rugs in North London. Many of our most loyal customers live in the area and if you do too you've probably heard of us. Many of you know us as 'Ethos Carpet Care' which is our original trading name.

Since then we have grown our client list to hundreds of delighted local residents. Most of the rugs we clean in this beautiful part of North London tend to be flat weave styles such as the Kilim and also tribal Rugs like the Gabbeh.

The Most Popular Rugs We Clean in NW3 and Why They Need Special Care

The types of rug mentioned below, flatweave & tribal/nomadic are the ones which we come across most frequently in North London. Each have characteristics which require special attention.

Flatweaves Rugs

• Flatweaves must be thoroughly dye tested before they are immersion washed. Many flatweave rugs contain unstable dyes which can bleed when wet. This is especially true if chemical dyes were used in the dying process. Before we clean any rug we always test the dyes thoroughly to make certain that the colours will remain stable during the wash process.
• Because these rugs have no pile they do not hold much dry soil and so the dusting stage is minimal.
• As Kilims are woven with no pile, the foundation is completely exposed and so these rugs are generally less durable. Our cleaning process is much more delicate to compensate.

Tribal,Village & Nomadic Rugs

• Tribal/Nomadic rugs are usually made with coarser wool than fine city rugs and can have a very thick pile. Gabbeh rugs especially can be up to an inch thick. This means that incredible amounts of dry soil can build up in the foundation of the rug. The coarse wool used to make these types of rug also traps dry soil more effectively. Therefore with these types of rug we pay particular attention to dry soil removal.
• Rugs like the Persian Gabbeh are made with natural dyes that are usually very stable. Also the thick pile protects the foundation of the rug making them very safe to wash with rotary brushes.

What About Other Types Of Natural Wool & Silk Rugs?

Of course we clean all types of Oriental rugs including Chinese, Turkish, Turkmen, Caucasian, Indian, Pakistani and Afghan to name a few. Every one is different and so each stage of the cleaning process has to be tailored to suit the type of rug being cleaned. The examples given above of Kilim and Tribal varieties illustrate how each rug presents its own advantages and challenges during cleaning. We have the experience to to be able to adapt our cleaning to your rug regardless of where it was made.

If You Live In NW11, N6 or NW3 You've probably Seen One Of Our Rug Care Information Leaflets

If you need rug cleaning in Hampstead, Golders Green or Highgate look out for our famous 'pink info-leaflet'. These are regularly circulated around the area and contain time sensitive special offers as well as testimonials from clients who live near you. In fact we regularly pick up rugs from neighbours in Hampstead who choose to have their rugs cleaned together. This entitles both neighbours to a 10% reduction discount.

Testimonials from clients in Hampstead, Highgate & Golders Green

“I can give only the highest recommendation”

Dr Edward Roth - Cannon Place, Hampstead, NW3

“A competent and good value for money service delivered to the highest standards of professionalism ”

Simon Cranmer-Visitor Operations Manager - Kenwood House, Hampstead Lane, NW3

“"I can't remember the last time my Persian rugs looked so bright. Also your excellent communication and flexibility made you a pleasure to deal with”

Haley Levinson - Bishopswood Road, Highgate, N6

“Brilliant results, thank you”

Karen Jackson - Hodford Road, Golders Green, NW11

“The amount of information and advice you gave me was fantastic. I was afraid to let anybody clean the rug because of it's value but you made me feel confident that it was in safe hands. Thank you for a great service. I will recommend you whenever possible”

Chris Antoniou - Temple Fortune Hill, Hampstead Garden Suburbs, NW11

The Persian Rug Cleaning Company is a professional restoration service offering rug cleaning and repair in London
Professional rug cleaners specialising in natural wool and silk carpets
Rug Cleaners North London

Hampstead·Belsize Park·Highate·Golders Green·Swiss Cottage·Gospel Oak

NW3, NW11, N6